By Thomas Weidling | Posted: Thursday September 14, 2017
Each of the businesses (some were sole-preneurs, others formed a team) were invited to the Dragon's Den to make a five minute pitch to the panel. The premise is to 'sell' their business to a group of potential investors; to present the big "Why" and the 'how' of their business and persuade the experts that they have the drive and the vision to take their business to the next level.
Following the pitch, the judges had five minutes to ask questions and provide another opportunity for the student businesses to go into more depth about their business.
While this process can be daunting for some, there has been practice during the workshops, and the participants knew some of the judges already, so the den is designed not to be too scary ("dragons" they are not!).
The quality of the candidates was high for this version of Dragon's Den making it difficult for the Judges - Steve Silvey, David Frame, Bill Munro, Jono Aldridge, Andrew Whiley and Joel Tyndall - but eventually, the results were amalgamated and the winners decided. Announcements on the best business pitches were held over until the Audacious Awards Evening on September 19th.